Privacy Policy

1. Introduction

truemotive ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.

We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

• Name and contact details (email address, phone number)
• Billing and shipping addresses
• Payment information (processed securely via our payment provider)
• Order history and preferences

Automatically Collected Information

When you browse our website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on site
• Referring website or source
• Cookie data and similar technologies

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders
• Send order confirmations and shipping updates
• Respond to customer service requests
• Send marketing communications (with your consent)
• Improve our website and product offerings
• Prevent fraud and enhance security
• Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Contract: Processing necessary to fulfil your order
• Consent: Marketing communications and non-essential cookies
• Legitimate Interest: Fraud prevention, website improvement, and customer service
• Legal Obligation: Tax records and regulatory compliance

5. Data Sharing

We may share your information with:

• Payment Processors: To process transactions securely (e.g., Stripe, PayPal)
• Shipping Partners: To deliver your orders (e.g., Royal Mail, DPD, Evri)
• Analytics Providers: To understand website usage (e.g., Google Analytics)
• Email Service Providers: To send transactional and marketing emails

We do not sell your personal information to third parties. All third-party service providers are contractually obligated to protect your data.

6. Cookies

We use cookies and similar technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for the website to function (e.g., shopping cart)
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

7. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing at any time

To exercise these rights, contact us at privacy@truemotive.com. We will respond within 30 days.

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy:

• Order and transaction data: 7 years (for tax and legal purposes)
• Account information: Until you request deletion
• Marketing preferences: Until you unsubscribe
• Analytics data: 26 months

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• SSL/TLS encryption for all data transmission
• Secure payment processing (PCI DSS compliant)
• Regular security assessments
• Access controls and authentication

10. International Transfers

Your data may be processed outside the UK by our service providers. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO.

11. Children's Privacy

Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: